Seven Networks, a provider of solutions for Real Life, Real Time mobile lifestyles, announced Seven Open Channel, a mobile traffic optimization solution that cuts the data consumption of smartphones and other mobile devices by up to 70 percent.
Open Channel works by monitoring all requests for data made by the mobile apps and only connecting to the network if new updates are available, the Company said. Currently, applications like Facebook, email, Twitter, IM, weather and others randomly send hundreds of these requests daily consuming significant network bandwidth and signaling resources.
According to a release, tests of the Open Channel solution show that by eliminating the unnecessary requests it can reduce the time the device is on the network by 40 percent without impacting the user experience. This translates into a data traffic reduction of up to 70 percent and an increase in battery life by up to 25 percent without application or network changes.
The first version of the software is compatible with Android handsets and is now in tier-1 carrier trials in the U.S. and Europe. This solution has been nominated to the 2011 Technology Breakthrough award by the GSMA and will be featured at Mobile World Congress in Barcelona in February 2011.
"In most instances, 3G network congestion is largely the result of smartphones or their applications making frequent and often unnecessary connections to the network," said Michael Thelander, Founder and CEO of Signals Research Group. "The intelligence of the Open Channel solution to know what is occurring in the operator's network as well as with updates to a smartphone application and/or social networking service means that Seven's new platform is uniquely positioned to single-handedly address these challenges while maximizing an operator's available network resources."
"Push has become one of the primary methods of controlling unneeded traffic on the mobile Internet, but push alone can be as harmful to the network as polling solutions," said Michael Luna, Seven chief technical officer. "With Open Channel's ability to manage data intelligently, using intelligent push and structured polling, wireless carriers now have an easy-to-deploy alternative that improves data delivery response and dramatically extends the useful life of today's network infrastructure."
Users of smartphone, and tablet devices are the biggest data consumers, with some heavy users consuming up to 300 MB of data per month, according research by Nielsen. Much of this is driven by network connected mobile apps. Every time a device polls the network with no response, it has to turn on its radio - drawing power and contributing to network congestion - for nothing. Wireless carriers are discovering that congestion issues from all of these polling requests can have a bigger impact on their networks than high data throughput levels.
Seven Open Channel is built on the company's SaaS platform and includes device software as well as a server. The device software works together with the server to coordinate and manage all of the data being sent to the device, the Company said.
More company information:
www.seven.com
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